B2Broker is pleased to announce it has launched its new website together with new corporate branding. As with each decision taken by the leading technology and liquidity provider for the forex and crypto industry, the company’s first major website and corporate identity update was no spur of the moment decision, but a carefully coordinated and timed strategy aligned with its expansion plans to position itself as the leading global provider in its genre. The overall aim was to reflect its deep technological experience and know-how both textually, graphically and analytically in a way that has not been seen in this industry before.
B2Broker is one of the leading technology and liquidity providers in the B2B sphere, offering its solutions to the forex and crypto industry. Headquartered in Moscow, B2Broker has 6 years of operational experience with further offices in Russia, Europe and Asia. The company has secured some of the most well-known global clients in the financial services industry, resulting in over 200 institutional customers to date.
B2Broker continues to explore new horizons, with plans to increase company representation and visibility across the globe. In parallel with its expanding range of products and services, the decision to launch the new website was made taking this growth into account. The company’s new website/branding rationale and rollout strategy follows.
The last few months have presented a challenging situation following the Covid-19 global pandemic that few businesses could have predicted. Back in April this year, we documented how “Covid-19 has changed the way we do business, and that companies would have to adapt the way in which they market their products.” The subject of Covid-19 is still a much discussed topic, but thankfully B2Broker came away unscathed since the observed increases in online trading also fuelled an increased demand for Forex and crypto-related services from brokerages.
People started to spend more time online because of Covid. During the pandemic period, our clients were not able to visit our office, hence we decided to launch our new website as it was the only window where our clients could touch base with us during this difficult time. This was one of the main reasons why we decided to move forward with the new website plans that had been in the pipeline for some time. In any case, B2Broker “took the bull by the horns” and quickly proceeded with a vast project that would see the company make a considerable transition and emerge even bigger and better. This was the perfect time to reflect on its successes and future strategy for growth.
The company is pleased to report that the last 6 months have in fact been the company’s busiest to date and amid all the extra activity, it became evident that now was the right time to launch its long-awaited new website and branding.
Hence, the launch of the new website is a timely decision which purposely coincides with the recent success of the company and decision to ramp up its activities in line with its “premier-league” standing in the industry. With its extensive client base including large licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds and professional managers, both current and potential clients now have access to encyclopedic information and a whole new experience that is an industry first. The rationale is summed up by B2Broker Chief Operating Officer, Evgeniya Mykulyak.
“Our website is a mirror of our business. We created the previous version of our website two years ago and during these two years a lot has changed: we have improved our products, strengthened our position in the market, hired more people, started spending more money on marketing… but the website remained the same. We wanted the site to reflect our business – innovative with a wealth of information about our products and our company and our development, etc.”
Over the course of a year, 15 team members set out to build the best website in the industry, which would not only reflect the full essence of all our products, but also provide general information about the industry. We also wanted to simplify the sales process so that potential clients could find all the information about our products on the website. Of course, as the company has evolved, our tastes in design have changed and we also wanted our site to reflect our stylistic preferences.
As for rebranding, when we set up our company 6 years ago, we put a meaning in the name B2Broker – Business to (2) Broker, but our existing logo no longer reflected this essence being simply an image with a tablet and a graph on it. Now is the time to put into the logo those values and the meanings that are really close to the heart of our company, our team and our products.
Our New Branding
The design team had the task of conveying our ideas more quickly and effectively than just text alone. They created concepts involving imagery and graphics to demonstrate our ideas with a clean and simple look.
The new brand strategy involved the use of 9 circles representing the 9 groups of our products. The circles themselves depict our products being perfectly formed like circles, allowing clients to build their business like a jigsaw with the company’s products. The square surrounding the image reflects the security and stability of the company’s products, whilst the colour green represents profitability and margin and the shades – market growth and vitality.
Arthur Azizov, CEO B2Broker, commented: “B2Broker is now in its 6th year of successful operations and our new website and branding is an important milestone in the company’s growth and development. Our newly introduced branding reflects our prime position in the industry, the breadth of technology and liquidity services we offer and the global nature of our operations.
Our team has worked tirelessly to develop the company’s new website and branding, creating distinctive messaging and crafting a cohesive visual identity. Our product managers, marketing and design teams and all those involved have done an excellent job of our brand development, employing a clear and comprehensive process that highlights our presence and situates us well for the growth we envision for B2Broker.
Overall, we undertook a detailed process to show both existing and potential customers what makes B2Broker unique and the extent of our expertise and products and services offerings. This is an exciting company with even bigger plans for the market, and now we have a state-of-the-art website and more distinctive brand that fully expresses our purpose.