b2broker
B2BROKER

B2BROKER
Brand Assets & Guidelines

Official logos, color swatches, and brand guidelines for partners, clients, and media. Use these assets to represent B2BROKER correctly across all channels.

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Logo System

Official Logo Variants

Use the correct variant based on background context. Never alter colors, proportions, or spacing of the logo.

Logo Guidelines

Use only on white, light, or approved dark backgrounds
Maintain minimum clear space equal to the height of the icon
Do not recolour, rotate, stretch, or add effects to the logo
Color Palette

Brand Colors

Official color palette with Pantone, CMYK, HEX, and RGB values. Click a card to copy the HEX code.

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Charcoal

HEX #2A2A2A
RGB 41, 41, 41
CMYK 0, 0, 0, 84
Pantone Black C
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Deep Green

HEX #046A51
RGB 4, 106, 81
CMYK 96, 0, 24, 58
Pantone 1 3298 C
Pantone 2 329 C
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Forest Green

HEX #079270
RGB 7, 146, 112
CMYK 95, 0, 23, 43
Pantone 1 334 C
Pantone 2 327 C
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Brand Green

HEX #0ABE98
RGB 10, 190, 152
CMYK 95, 0, 20, 25
Pantone 1 339 C
Pantone 2 3275 C
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Bright Mint

HEX #28F3C8
RGB 40, 243, 200
CMYK 84, 0, 18, 5
Pantone 1 3385 XGC
Pantone 2 333 C
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Pale Mint

HEX #7DFFE0
RGB 125, 255, 224
CMYK 51, 0, 12, 0
Pantone 1 331 C
Pantone 2 0921 U
Usage Guidelines

Logo Usage Rules

Follow these guidelines to ensure B2BROKER is represented consistently and professionally across all contexts.

Correct Usage

Approved applications

Correct background pairing

Use the dark logo on white or light backgrounds. Use the white logo on dark, green, or gradient backgrounds.

Maintain clear space

Keep a minimum zone of one dot diameter (8 px) on all sides of the logo.

Use high-resolution files

Always use provided SVG or high-resolution PNG source files for all official materials.

Scale uniformly

Always scale the logo proportionally to preserve the visual integrity of the dot-grid pattern.

What to Avoid

Prohibited modifications

Don't alter colors

Never recolor the logo or icon elements. Do not apply filters, tints, or custom colors.

Don't distort or rotate

Never stretch, compress, skew, or rotate the logo. Never apply drop shadows, outlines, or decorative effects.

Don't create variations

Do not create new logo versions, combine with other symbols, or use the wordmark without the icon.

Don't use on busy backgrounds

Never place the logo on photos, busy patterns, or backgrounds with insufficient contrast.

Technical Specs

Sizes & formats

Horizontal logo

111 × 24 px at 1× — ideal for headers, footers, and navigation bars. Minimum width: 80 px.

Stacked logo

79 × 45 px at 1× — use in compact spaces such as social profile images or square print areas.

App icon tile

48 × 48 px with 12 px corner radius. For app listings, browser tabs, and platform profiles.

File formats

SVG for digital and screen use. High-resolution PNG (2×, 3×) for documents, print, and raster contexts.

Additional Resources

Still have questions?

If you have any questions about our brand, assets, partnerships, or anything else — our team is ready to help. All the details you need are just one click away.

Contact Us

Find all contacts and additional information on our contact page.