FOREX Broker 交鑰匙解決方案

Lead

Reads an article in blog, gets interested in the financial markets. This is a good opportunity to make some money from savings, get rich and look smart in the eyes of friends. Then he clicks on a promo banner and goes to a broker's website.

Create captivating content and a good landing page. Once the user clicks on an ad the broker needs to initiate retargeting advertising.

There are several ways in which a broker can improve his sales funnel: 1. A/B testing of advertising and landing pages to increase conversion 2. Regularly create content via blogs, YouTube and social media to increase brand awareness 3. Create materials and partnership programs and start working with introducing brokers who will act like external sales managers. It make sense to hire a dedicated manager to work with IBs. 4. Offer super attractive commissions and other trading conditions for one instrument and use it in marketing campaigns.

A cryptobroker can also differentiate from cryptocurrency exchanges with high leverage and short positions.

Registered User

Client goes through registration process and verifies his phone number and email.

Guide a client through the registration process. This can be done with online chat or instructions on the website. The main purpose is to make the next steps clear so he knows what account to open and why he needs to do it.

This lead has already landed on your registration page. Make your offer valuable for a client by offering him a welcome bonus, free commissions on deposit and continue using retargeting marketing if he did not complete the registration.

Client

Once the lead has passed the registration process he becomes a client. Now he passes KYC, opens a new account and makes a first deposit.

He already knows what his next step is i.e. to be an investor or a trader as this was his initial motivation for opening an account and making a deposit in fiat or cryptocurrency.

Send an email after a registration with the following steps: Send an email if he failed to complete KYC or the deposit process. Make a phone call if possible.

The client is now just few steps ahead of making his first deposit so don't lose him.

Send auto-emails for all registered, but not active clients. Hire 1or 2 Sales managers to work with such clients.

Continue sending emails to inactive users related to big market movements once a month.

Active Trader

The client has downloaded the trading terminal, created a workspace, started to using indicators and may have bought EAs.

His main aim now is to find his way to be profitable by creating a trading strategy and being a disciplined enough trader to follow it.

The first days and months on the market is the hardest period for any trader. Communicate with a client via email, write blog posts, live streams with trading tips and organize a discord chat where clients can meet each other and don't feel lonely by being one on one with the market.

All traders have 2 paths: Become a PRO or an investor. If the client shows good results offer him the chance to become a money manager in social trading or PAMM and earn more money by getting fees from investors. Or if client cannot show consistent profitability, show him a new approach to learn and earn with copy trading where he can subscribe to signals from traders with a good track record.

Create a community, create a trading tribe with live streams on youtube, podcasts and live chats for your clients. Getting the support of like-minded traders is important for making renewed attempts and evolving discipline and skills.

Be a coach: check with manager's applications trading statements of clients and send them direct emails or make calls to offer a new approach if they are not successful in what they do (like opening positions which are too big) or offer new products if clients are making money.

Active Investor

An investor goes to list of master accounts and checks the statistics and performance charts of traders. If he likes the profit/risk ratio, he then starts following a trader and his position will then be copied to his account.

The role of investor is just to set a risk limit and from time to time monitor the performance of his account.

The good thing is that he can also open an account in cryptocurrency and expect to earn on the growth of Bitcoin combined with profit from copied positions.

Write blog posts such as "10 rules of wise investor" or "5 tips how to choose a money manager".

Create tutorial videos featuring tips for analysis of traders via their public statistics pages.

Send emails with top 10 signal providers to their clients.

Do everything possible to highlight good traders and make the selection of a signal provider a simple enough process even for beginners.

It is also very important to promote the creation of investment portfolios from several signal providers.

A broker can promote the opportunity to be a trader and investor at the same time.

If a trader is successful, he can consider investments as a diversification of strategies i.e. he has one working strategy and allocates 20-30% of his capital to other traders who can make money.

For investors copy trading provides further opportunities: to watch over the shoulder of professionals and adapt their trading strategies and approaches to risk management or choosing volumes.

Another opportunity is to offer clients the idea of creating investment portfolios not only from traders but also from indices and cryptocurrencies.

Professional Trader

A professional trader already has a strategy and is disciplined. The next step for him is to start scaling his success with the money of investors/followers. So he opens a master account and starts collecting trading history so that investors will see it and subscribe to him.

A broker can offer two main things to his good active clients: 1) Open a master account and convert their statement to an attractive performance chart. 2) Teach masters how to promote themselves: create a good strategy description, provide them with tips for sharing their performance in social media.

The opportunity to become a signal provider is probably the best thing a broker can offer all his clients as it opens a real career path with big potential earnings on fees for every trader even if he doesn't have a big own deposit.

Make heroes of your best traders. Take part in interviews for podcasts and youtube or blogs. Create live streams or Q&A sessions.

Real success stories are always inspiring and different from typical offers like small commissions and tight spreads.

As a bonus, it can gain you a loyalty boost from your clients and earn respect from the community.

Inactive

Sometimes clients stop trading or withdraw all their money from their investment accounts. This can be done for multiple reasons: they may not earn enough or need to withdraw their funds to buy a new car, for example.

Your inactive clients are probably the most underestimated asset of your company.

They are the people who believed in you once, opened accounts and made deposits. They can do it one more time, but just need some motivation.

Give it to them!

Email them on a regular basis once a month or every 2 months during big market movements, send them emails with a summary of the best or offer them the chance to test new EA with free VPS.

Of course, you should continue to publish new content on all social media channels.

Analyze the last actions of your clients. Why have they stopped trading or investing. Try to find an alternative to their actions. If they had a problem with discipline offer them a daily risk limit. If they failed with EAs, offer social trading. Reactivate clients with products they've never used before.

Try to offer them non-trading products like crypto-fiat converter.

Call or email them.

Reactivating a client costs much less than getting a new one.