Liquidity as a Business: How Brokers Can Earn More
John Murillo
Chief Business Officer
The financial market is growing year after year, and more participants are joining the space to benefit from the $9.6 trillion recorded daily turnover in the Forex market’s OTC transactions and over $85 billion projected revenue in the crypto market for 2025.
When you become a liquidity provider, you unlock powerful earning strategies, innovative monetisation models, and access to a massive pool of profit waiting to be captured.
In fact, proprietary trading firms now supply 42% of all FX liquidity, growing from 28% in 2022, demonstrating a shift in liquidity away from traditional banking institutions and toward non-banking firms and other financial players.
Consequently, non-bank liquidity providers’ revenues surged 22% year-on-year to hit $25.6 billion in 2024. This explosive growth is outpacing classic investment banks, signalling a powerful tendency toward agile, tech-driven players dominating the liquidity landscape.
Ready to launch your own? We’ve got just the right webinar for you!
On the 17th of December, 3 PM GMT+2, we will discuss how brokers can create new revenue streams by launching or enhancing their liquidity business on a live webinar hosted by Finance Magnates. The webinar will also highlight B2BROKER’s liquidity provider turnkey solution as the right entry point for brokers, fintech startups, and other financial firms looking to boost their profitability.
What You Will Learn in This Webinar
Launching your own liquidity provider business positions you at the heart of the financial world—monetising trading volume through spreads, controlling execution quality by managing your own liquidity streams, and expanding B2B revenue channels by distributing liquidity to other brokers and partners.
Agenda
How retail brokers can launch a B2B arm to distribute liquidity and boost revenue.
How institutional brokers can enhance their liquidity offering to gain a competitive edge.
How new entrants can become liquidity providers instantly through a turnkey solution.
Live Q&A with John Murillo.
Speaker Info: Meet John Murillo
John Murillo is the Chief Business Officer at B2BROKER and a trading professional with 25+ years in capital markets. John pivots key liquidity operations across our ecosystem—from seamless client onboarding to treasury operations, risk management, and strategic service development in FX, crypto, and CFDs.
Armed with deep expertise and real-world experience, John is perfectly positioned to discuss Liquidity as a Business, and how to build a powerful liquidity infrastructure that grows with you.
B2BROKER’s Liquidity Provider Turnkey
Launch your own Liquidity Business – Turnkey Solution
Ready-to-Go Setup with Technology, Licenses & Connections
Access to Deep Multi-Asset PoP Liquidity Pools
Built-In Risk Management and Reporting Systems

Building a liquidity provider business can take significant time and money, which is why our liquidity provider turnkey solution is the best option for you—paving the way for startups and fintechs to join elite financial firms and non-banking institutions and reap massive gains in the trading world.
Join our session and learn how to monetise liquidity, accelerate business growth, and increase profitability using the Liquidity Provider Turnkey solution.
About the event
Date
17 December 3 PM GMT+2
Our team will present the solution, demonstrate demo-cases, and provide a commercial offer
