Letter From B2BROKER’s CEO and CPO: Growth Overview and What’s Next

After wrapping up 2024, we set ourselves exciting challenges to push our innovation forward and deliver cutting-edge solutions for our clients.

Our top management is expressing gratitude to our community, reflecting on last year’s achievements, and sharing this year’s milestones, as conveyed in a direct message from our CEO, Arthur Azizov, and CPO, Ivan Navodnyy.

From Arthur Azizov, CEO of B2BROKER

“Dear clients, partners, and friends,

We’re starting a new tradition at B2BROKER — regular quarterly updates from our top management, where we’ll be sharing our achievements, lessons learned, and where we’re going.

It’s a chance to keep you — our community — closely connected to the work we’re doing and the vision guiding us forward. This is the first of many conversations I look forward to having with you as we grow and evolve together.

In 2025, B2BROKER opened a new chapter of development, and we would like to take a moment to reflect on our team’s journey up until now before sharing where we’re headed next.

For over 10 years, B2BROKER has stood at the intersection of finance and technology. Since our launch in 2014, we’ve grown from a common startup to a global ecosystem provider with clients in every corner of the world. 

Today, we have a presence in 11 countries, a team of almost 500 professionals, and an extensive product suite that offers financial institutions every tool they need to find success. We don’t just build software — we build turnkey solutions designed with your challenges in mind.

Financial markets are now evolving faster than ever. Technology is getting smarter, clients’ needs are becoming more complex, and regulations are more pressing. In this fast-moving environment, B2BROKER sets for itself the goal of not just keeping up – but of leading. That means being bold with our vision, focused on execution, and always listening to our clients.

We are proud of the trust you’ve placed in us, and our team works tirelessly to meet that trust. Every update, every integration, and every new product launched is a direct response to your feedback. We are here to satisfy your financial needs without friction or frustration.

And we are happy to say that the industry at large has recognised our efforts. In 2024, we received multiple awards — Best CRM Provider, Best Fintech & Solutions Provider, and Best Crypto Liquidity Solution, among others. Global Brands Magazine also named us The Best Crypto Technology Provider in the UAE, and at Money Expo Mexico, we were awarded the title of Best B2B Liquidity Provider.

But let me be clear — while recognition is nice and a good way for us to measure progress, what truly matters is the outcome for our clients. Our team doesn’t chase trophies. We chase results. Awards simply come as a reflection of these results and the daily work we put into our products and services.

The next portion of this letter comes from our CPO, Ivan Navodnyy, who will walk you through the evolution of our products and the core thinking behind every release we’ve had.”

From Ivan Navodnyy, CPO of B2BROKER

"Hello, everyone. It’s a pleasure to reach out to you like this.

At B2BROKER, we take product development seriously so as to deliver maximum comfort and satisfaction to you. Our approach isn’t about trends or hunches. It’s about precision — using data, client feedback, and validated hypotheses to build tools that matter and bring real value to our clients.

Our strategy revolves around one core goal: making life easier by providing solutions that can grow and change alongside your needs.

Here’s how we do it:

There are three main filters that all our ideas go through before we consider implementing them. 

• We start with gathering real feedback. What problems are our clients facing? What features are they asking for? 

• Then we look at product usage metrics. What’s actually delivering value? What’s getting used, and what’s not? 

• Finally, we validate ideas by looking at hard numbers. Will this improve retention? Increase revenue? What tangible benefit will this bring?

There is no room for gut decisions. No "we feel inspired, so let’s build it." If it’s not backed by solid data, then even if the idea is well-liked, that’s not enough for it to make the cut.

But, of course, even with a rigorous selection system in place, there is never a shortage of ideas to consider. As such, we also use client scoring to determine priorities in our roadmap and achieve the best overall impact. By assessing the scale of influence each of our clients wields, we can stay focused on changes that will drive the most value.

One thing to note here is that AI plays a growing role in this process. While we don’t use it to replace humans, it is highly useful in helping us make faster, better decisions. From drafting feature specs to comparing solutions or handling first-level client queries via chatbots, AI helps us move smarter and scale faster.

We’ve designed our architecture for flexibility. You can start with a basic setup and evolve as your needs grow — all without running into obstacles. It’s modular, scalable, and built to handle complexity without becoming overly complicated itself.

Let’s look at what we’ve delivered over the past year:

2024 – Q1 2025 has been a time of intensive development for all of B2BROKER’s key products. We actively invested in large-scale platform updates, strengthened the cloud infrastructure, and added dozens of new features so that our clients could scale their businesses faster and more efficiently.

At the beginning of 2024, we launched B2TRADER, which has quickly developed into a next-gen multi-market platform, supporting all asset types in a single account. We’ve added mobile trading, C-Book, flexible commissions, and support for up to 3,000 operations per second. It’s more than just a terminal — it’s an entire trading infrastructure.

B2CORE, our flagship product, now supports one-click trading, advanced IB infrastructure, multi-currency wallets, and professional-grade mobile UI and functionality. From onboarding to client management, it is now a powerful element of the B2BROKER’s ecosystem.

B2COPY underwent a complete transformation in 2024. We moved to a modern AWS + Kubernetes stack and became the first to offer full PAMM support on cTrader. It’s now a robust investment platform that helps brokers grow faster.

Our liquidity has also leveled up significantly across 2024-2025. We expanded across asset classes, added stock indices, and enhanced our Liquidity Provider Turnkey solution to better serve institutional clients and multi-asset platforms.

Looking ahead, we are focused on deepening functionality and serving more complex use cases:

• For B2TRADER: enhanced order customisation, matching engine improvements, and perpetual futures support.

• For B2CORE: advanced pricing models, multi-platform support, and enterprise-grade customisation.

• For B2COPY: multi-server copy trading and new partner channels.

• For Liquidity: expansion into new jurisdictions and asset classes, including futures.

2025 is about scale, speed, and institutional-grade readiness. We’re building for the long term to be ready for whatever the market brings next.”