А Leading Liquidity & Technology Provider
Advanced White Label Solutions
Core products
Our core products are spearheaded by our dedicated team of engineers delivering ground-breaking solutions to FX/Crypto/Securities brokers and Spot/Margin exchanges.
Liquidity
We deliver one of the deepest liquidity pools for FX, Metals, Crypto and CFDs. Leading Crypto CFD liquidity provider based on market research with 100+ trading pairs.
Turnkey Solutions
Choose from our wide range of bespoke solutions designed for whatever type of financial business structure is required including brokerage, exchange and wallets.
Crypto Processing
We are experts in blockchain payments including white label crypto processing solutions and are recognised as one of the go-to providers in the industry.
Money Management
We offer a range of products enabling you to offer your clients a choice of proven money management solutions for investment or trading purposes.
About B2Broker
Leading Prime of Prime Multi-Asset Liquidity & Advanced White Label Solutions Provider.

Established in 2014.

Crypto Broker Turnkey

An all-in-one package of services and software solutions that helps entrepreneurs launch their new Crypto Broker with minimal effort, reduced time and lower costs.
B2Core (Trader’s Room)
Crypto CFD Liquidity
Investment Platform
Enterprise Wallets
White Labels based on:
and/or

What is a Crypto Broker?

A Crypto Broker is a new business model that combines the best practices from both worlds: an innovative cryptocurrency trading exchange and a classic brokerage. Beyond providing access to financial markets to its clients, a Crypto Broker provides more unique opportunities that would not be possible as a classic broker or crypto exchange alone.
A Crypto Broker provides its clients with margin trading via MetaTrader 5 platform

MetaTrader has become the most popular trading platform not only because of its user-friendly interface but because there is a huge community of traders and developers around it. This can help you to increase the LTV of each client and make them unique offers that are not possible on spot exchanges.

Trading accounts in Crypto
Can be denominated in cryptocurrrencies (traders hold money in crypto and earn profits in the same currency).
MetaTrader 5 community and advanced tools for traders
MetaTrader provides many tools for technical analysis, risk management and algo-trading with its MQL5 programming language and advanced built-in strategy tester. Freelancers on the official website can help to develop any strategy or custom indicator.
Open short positions on Crypto
Traders can open short positions and earn on price falls.
Copy-Trading
Offer your clients the chance to follow successful traders and automatically copy their positions. This can help you re-activate traders who couldn’t make a profit by trading on their own.
PAMM and MAM accounts
This is the best product for traders who are interested in professional money management as it works like an investment fund
Risk Limits for trading accounts
There is a risk management tool inside the money management platform that allows traders to set a risk limit on their accounts and protect themselves from losses by getting all positions closed after losing 3-5-10% from the beginning of the day.
Components of a brokerage business

A brokerage company is much more than just technologies alone. It comprises several parts and different aspects that each business owner needs to take into consideration when getting started.

Position yourself in a huge and growing market

The cryptocurrency market is huge and continues to grow considerably. This is because with cryptocurrencies, you don’t need to have bank accounts anymore and international money transfers are low-cost and almost immediate. All major brokerages started supporting cryptocurrencies during 2018/2019. Our estimates reveal that in 2022 there will be around 2,000 Crypto brokers in operation around the world, serving over 10 million clients.

Being a highly competitive industry, there is always plenty of capacity in the market for new companies. With this proposition good startups can expect virtually unlimited growth possibilities.

Build an antifragile company resistant to crises like COVID-19
A brokerage business is resistant to most crises as it is a business that can be run with fully-remote team and has been proven during the COVID-19 pandemic in 2020. Our clients reported growth compared with the months pre-COVID-19 as people started using their services more during the lockdown period.
It’s a fact that many people direct more interest to the financial markets and trade more during crises. This is largely explained by volatility on all markets which increases during this time. We saw this in 1998, 2001 and 2007 and at other times preceeding this. Higher volatility creates interesting news events and promises bigger revenues to traders, hence, they show more interest in the markets and find more opportunities for trading.

Comparison Table

Crypto Broker

crypto logob2margin-logo

  • A Crypto Broker offer its clients margin trading services with leverage on multiple markets: FOREX, Cryptocurrencies, Metals, ETFs, Indices, Energies and CFDs on other instruments.

  • One of the main differentiators of a Crypto Broker is that accounts are denominated in cryptocurrencies and the opportunity to trade long and short positions on crypto assets and receive profit in the currency of the account.

  • The business model can be realised with two trading platforms: MetaTrader 5 and B2Margin.

To maximise marketing results, we recommend the use of both platforms.

Crypto Spot Exchange

b2margin-logo

  • A Crypto Spot Exchange is a place where customers are able to trade without leverage and exchange crypto assets on stablecoins or fiat currencies and vice versa.

  • Based on B2Trader platform

Crypto Broker MT5
Crypto Broker B2Margin
Crypto Spot Exchange
Trading features
Order Book
This is a fully functional DOM. Limit orders are shown in a widget.
Market Depth
This is indicative L2 depth of market. Limit orders of clients are not shown in DOM.
Order book grouping
Summarizing volumes on each order book level
Market Making
Time and Sales
List of all trades
Custom Leverage per Order
Clients can choose custom leverage not just for their whole account but for each position separately
Advanced Order Tools
Margin Trading
Using borrowed funds to trade a financial asset
24/7 Trading
Only for cryptocurrencies
Leverage Trading
A broker can provide any leverage options to its clients
Partial Order Fills
Execution of placed orders according to real available liquidity
Short Positions
Instruments
Crypto CFD / Derivatives
100 Cryptocurrency pairs
Crypto Spot / Cash
18 major crypto assets against major FX
FX Margin
78 currency pairs available
FX Cash
You can offer deliverable FX exchange
Indices
12 CFDs on indices, including UK FTSE100, S&P 500 Index and Hong Kong 50 Index
Metals
13 Metals, including XPTUSD
CFD on ETFs
7 ETFs
Energies
3 CFDs on energies, including WTIUSD and NGCUSD
CFD on Shares
400 CFDs on equities, including Apple, Amazon, Facebook and Tesla
Interface
Adaptive coloring
Layouts can be coloured according to your brand guidelines
Day/Night mode
All end-users have optimal visual experience while using our product
Customizable Layout
Your clients can drag & drop windows with charts and market watch, etc and create a workspace as required
Multiple Workspaces
Different workspaces can be used
Desktop Platform
Advanced functionality of MT5 such as strategy tester available only in desktop app
Web-Based Platform
A convenient way to trade from any device
Other
Highload Architecture
FIX API
Electronic communications protocol for financial information exchange
Web Socket API
Support of Money Management Platform
Includes Copy Trading, PAMM and MAM. A tool for increasing the LTV of clients
Multi-level IB
Coming soon
Coming soon
Set up different levels of IB rebates and profit sharing.
Denomination of accounts in cryptocurrencies
Includes Copy Trading, PAMM and MAM. MetaTrader 4 & 5 are supported.
Acceptance of deposits and withdrawals in cryptocurrencies
A convenient and easy way for deposit/withdrawal. No chargebacks.
Cryptocurrency wallets in Trader’s Room
Ability of end-users to keep funds in cryptocurrencies
Compatibility with simple converter
Offer your clients a spot cryptocurrency exchange inside your Trader’s Room

Crypto Broker Technology Flow

Technologies required for running a successful brokerage can be divided into 7 main components:
There is no need for a start-up company to develop any of these components as B2Broker has a full-package of products that are built to work together.
Links
Components
How your clients use it
Trader’s Room / CRM
B2Core is a broad and multifunctional cabinet solution suitable for every type of financial business.
The solution is based on cutting-edge technology and a thorough analysis of market needs. It is now acknowledged as the industry’s leading trader’s room software.
Everything you need falls under one roof with B2Core, including many integrations: payment services, platforms, support systems, KYC providers and marketing tools.
In addition, the solution features a high level of homemade functionality, such as Banners, Announcement System, IB Room and Anti-fraud to provide you with the widest range of features available that you can utilise to maximize your business operations.
Main Trading Platform
MetaTrader 5 is an electronic trading platform widely used by the online retail currency trading industry.
This is an industry standard trading platform for the marginal trading with a huge community of traders and developers 
around it. Supports all 8 asset classes.
Your clients can trade from any device: Desktop App, Web Terminal or mobile apps.
There is also a wide choice of expert advisors, custom indicators and trading signals within the MetaTrader ecosystem.
Optional Trading platform
B2Margin is a White Label Margin Exchange trading platform developed by B2Broker
A fully customizable platform where users can select leverage for each trading order.
Designed with both institutional and retail clients in mind, it supports multiple asset classes, such as FX, CFD, Stocks, Commodities, Funds and Cryptocurrencies.
Prime of Prime Liquidity
A flow of quotes and buy/sell orders from multiple liquidity providers for more than 800 instruments from 7 asset classes.
Liquidity is one of the core components of a brokerage company.
Direct Access to Tier-1 FX liquidity venues empowers you with technologies that provide many competitive advantages: raw spreads, a deep liquidity pool and better execution speed for executing any strategy including HFT and news trading.
Better institutional pricing for instruments can either allow you to provide your IBs with bigger rewards or to set lower commissions and tighter spreads.
Platform for creation of investment products
A tool that allows the launch of Copy Trading, PAMM or MAM accounts in your company and offer investment products for those people who don’t want to trade on their own.
About 3/4 of traders cannot make a profit when they trade on their own.
Good news: Copy Trading and PAMM/MAM accounts can give them an alternative way to earn money on the financial markets by following the trades of successful traders and earning alongside them.
For already profitable traders, you can provide them with the opportunity to become a signal provider and scale their success so that they earn not only their own money but also a % of profit from all subscribers.
Enterprise blockchain wallets
B2BinPay`s Wallets Solution is a highly secure, reliable and scalable multi cryptocurrency wallets solution for brokers.
Enterprise Wallets Solution allows businesses to Accept, Store and Withdraw digital currencies such as Bitcoin, Ether, Ripple’s XRP, Tether and many more automatically using API or manually.
We offer 24/7 technical support, education and more. Everything is designed with your comfort in mind to maximise your experience with us.
Cryptocurrency Converter inside Trader’s Room
with wallets and real-time rates
Offer clients a cabinet with instant deposits/withdrawals and the possibility to get one currency converted into another with no limits.
Broker can set any markups on exchange rates.
B2B Creative Studio can create a new website for your company
with content and promotional pages.
A website is the showcase of a company to its clients and the most important marketing tool.
If you don’t have enough time and staff to create a website, B2B Creative Studio can do it for you.
Ticker Widget
Fast and convenient
Get the ultimate marketing tool for monitoring market data with the widest range of instruments available (FOREX, Metals, Indices, Energies, Crypto CFD and Shares CFD). Everything is in one place so you can keep an eye on liquidity directly from the website, choose one of the examples, or create your own.

8 main features of each component

B2Core / CRM / Trader’s Room
Go to Product Page
Integrations
40 Payment Systems
5 Trading Platforms
and many more integrated tools that make our solution even more efficient.
Multi-Level IB module
Benefit from our multi-level IB system and build a tree of rewards offering an unlimited level-based partners program that rewards more than just direct IBs with commission. Offer your partners dynamic rebates with an adjustable formula calculation.
Advanced Frontend

Developed specifically to be an easy-to-use product with no excessive animations or data. Everything is flawless and as it should be.

KYC Module

Go through the verification process as smoothly as possible with the in-built Know Your Customer system and UI. Adjust your users to complete as many levels as needed so that they can increase withdrawal limits/open advanced accounts. Bring automation to the process by connecting such solutions as SumSub or Identity Mind in order to avoid human labor in checking the documents.

Wallets

Store, exchange, transfer, withdraw, trade with your funds in various denominations in the safe space of B2Core.

Momentary Transfers

Instantly send funds to trading platforms to avoid margin calls and stop outs thanks to our deep integrations with the Trading Platforms Flagmans.

Advanced Security

Homemade Antifraud system allows for tracking of vulnerabilities from your end-users’ actions. You can limit access to the admin panel from certain whitelisted IPs.

Trading Analytics

Give your clients the opportunity to check their trading activity and analyze the key metrics inside the B2Core cabinet.

White Label MetaTrader 4/5
Go to Product Page
Virtual Hosting

With Virtual Hosting, the MetaTrader platform can operate even when the computer is turned off. Your clients can virtualize their platform in just a few clicks and run it on a remote server (FOREX VPS). Their robots' trades and signal subscriptions will be executed at any time with minimum delay!

Freelance Developers

Your clients don't have to be developers to start using the full power of MQL programming language. On the MQL5.com website, your clients can find many developers that are ready to create a trading robot or custom indicator for them.

Vibrant Community

MetaTrader has become very popular because it is very user friendly and it is widely used by millions of traders worldwide with a vast infrastructure around it. There is a forum on the MQL5.com website where everybody, including traders, developers, and investors can find answers to their questions. You can also find a lot of different information, videos, tutorials and tools on the internet.

Programming language for custom trading robots & indicators

MetaTrader has built-in programming language MQL4/5, which is very useful and allows developers to create different custom tools for technical analysis and their trading robots. You can optimize parameters and their performance on historical data with a strategy tester.

Native Mobile Applications

Metaquotes created native apps for iOS and Android devices. Your clients can trade on the go and do technical analysis directly from their phones or tablets.

Web Terminal

WebTerminal Your clients can log into the web terminal from any device with Web browser support. No installation is required which is essential when a client is limited with rights on his PC.

MQL Trading Signals

A trading service that allows the automatic real-time copying of orders from one account of a successful trader to the follower's account. Many successful traders provide public access to the deals they execute on financial markets free of charge or for a reasonable fee.

Powerful Technical Analysis

Technical analysis is one of the core elements of success in the financial markets. Various indicators, oscillators and tools can help traders identify the trend direction and choose the right moment for opening and closing a position.

B2Margin | Optional Trading platform
Go to product
Customizable Platform Layout

A fully customizable workspace which includes intuitive visualization of market data and offers an extensive suite of trading tools and more. Set up the perfect trading environment for your clients.

Multiple Order Types

B2Margin offers multiple order types to support the most sophisticated trading strategies and to provide users with a variety of options on how and when to enter and exit a trade.

Professional Сharts

Place trades, manage orders and work directly from our integrated charts. Use our comprehensive suite of drawing tools and over 50 technical indicators to analyze price trends.

Branding Customization

A fully branded and customized platform with custom logos, banners, icons, names, profiles, statements, instruments and color schemes, etc.

Flexible Workspace

Create and configure as many workspaces as needed. All settings windows are scalable and can be transformed according to Brokers' needs.

Order Book

The list of limit orders that B2Margin platform uses to show the interest of buyers and sellers in a particular financial instrument for a specific price, and with a specific amount of volume which can be fully or partially executed by client orders.

Custom Leverage for each trade order

For precise risk management your clients can set their own custom leverage for each trade order.

Customizable Price Streams

Well balanced, tested by businesses and ready-to-use price streams with customizable markups. Multiple markup profiles on instrument / group / account levels.

Prime of Prime Liquidity
Go to Product Page
7 asset classes
Beat your competitors with an exceptional offering to clients with wide range of more than 800 instruments across 7 main asset classes. With B2Broker's DMA liquidity your clients can trade all assets from one account.
A multicurrency denominated margin account
Multi-currency based margin accounts allow brokers to minimize volatile risks between clients’ equity and brokers’ equity. Margin accounts can be denominated in any currency from B2Broker’s liquidity, including cryptocurrencies. Client accounts in different currencies which are correlated to each other can be connected to one margin account. BNB and BTC based accounts can easily work with a BTC based margin account with minimal risk on volatility differences between the two currencies, for example.
Ultra Fast Execution

Your clients can trade any strategy they want, even HFT. Physical proximity to all central trаde servers of major ехchаngеs, liquiditу providers, bаnks and other finаnciаl institutions allows us to minimize trаde requests execution time up to a hundredth of a second.

Deep Prime of Prime Liquidity

Market liquidity impacts everything from the bid-offer spread to trade execution and is crucial since it affects how quickly you can open and close positions. As a broker, you need to have access to the deepest liquidity pool available to handle all the needs of your traders.

Advanced Reporting Systems

Take control of your business with our advanced reporting capabilities. Create numerous comprehensive reports such as detailed account statements and scheduled reports by email with parameters configured to your specifications. Utilize real-time and historical data to plan and maximize your business potential.

Single Margin Account

B2Broker offers exceptional levels of technology and speed of execution facilitated by a single liquidity contract and single margin account. No need to enter into a separate agreement with an exchange, bank, prime broker, or liquidity provider.

NET Open Positions

Netting is a method of reducing risks in financial contracts by combining or aggregating multiple financial obligations to arrive at a net obligation amount.

Customized Streams

We work closely with our clients offering ready-made or customized streams of liquidity to facilitate trading. This enables brokers to benefit from best execution and competitive spreads, together with raw, small, medium and big mark-ups and get rebates.

Money Management Platform CopyTrading / PAMM / MAM
Go to Product Page
Widget with leaderboard for website

Place a widget with leaderboard of traders with detailed statistics on your website and improve your marketing. No development is required.

History Uploader

With the history uploader you can convert your clients’ past historical trades into charts and extensive statistics for the leaderboard in a few clicks. This can save you 6-9 months on creating a leaderboard attractive for investors.

Copy Trading and PAMM/MAM

With an investment platform you can offer investment products to all kind of traders and investors. For amateurs and beginners you can offer copy trading as the most simple, yet effective product. For experienced traders you can offer PAMM/MAM which is perfect for private money management.

Risk limits for investors

Investors can set a risk limit for each trader they choose to follow. This helps them limit their risks and makes them feel safe and secure. This feeling of safety converts into bigger deposits.

Customizable layouts

We have more than 100 different settings that can be customized during setup. You can turn on/off in a few clicks in the admin panel the account types that will be available to clients, the fees they can set, what UI elements in the web interfaces they can see, in what groups their accounts can be opened and many more features.

Integration with IB module

Your IBs can earn money - not just standard IB rewards like $/lots but also receive a % of fees that investors pay to masters. Available for single and multi-level IB schemas.

Reverse copy

In every brokerage there are not many profitable traders. However, you can offer your clients the chance to follow not only the best ones but also the worst ones using the reverse copy mode. When the signal provider makes a BUY trade, a SELL trade is copied to the investment account.

All fiat and cryptocurrencies are supported

Your clients can use an account denominated in any fiat and cryptocurrency: USD, JPY, BTC, USDT, EUR, etc. The platform supports any combination imaginable. All fees are calculated and paid respectively.

Enterprise Wallets | Crypto Processing
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Coins, Stablecoins & Tokens

15 major coins are available including Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Dash, Ripple, NEO, NEM and Monero. A choice of 6 top stablecoins, including USDT, USDC, GUSD, PAX, TUSD, BUSD and 888+ tokens are available as a mode of payment.

Liquid and Non-Liquid Tokens

All types of tokens are supported, including both liquid tokens that are listed on top exchanges, as well as only issued tokens. Custom token integration ensures a quick and straightforward process for integrating your own NEO, NEM, ETH and Omni-based tokens.

No Chargebacks

Blockchain transactions are irreversible with no chargebacks and no recurring fees or hidden charges. A straightforward and transparent service that is entirely independent. This means there are no third parties involved in transactions so there is no need to rely on any bank or government.

Advanced Security

Security is not only of major importance but requires expert know-how to maintain. Reduce your risks and costs by allowing us to handle it. We handle all node patches and updates so there is no need to get involved in any of these aspects as they are all taken care of as part of our enterprise solution.

AML/Compliance Check

We have more than 100 different settings that can be customized during setup. You can turn on/off in a few clicks in the admin panel the account types that will be available to clients, the fees they can set, what UI elements in the web interfaces they can see, in what groups their accounts can be opened and many more features.

Technical Support

We offer 24/7 technical support, education and more. Everything is designed with your comfort in mind to maximise your experience with us.

Real-Time Exchange Rates

KYT compliance technology ensures your business measures up in terms of anti-money laundering requirements. Complete data-centric information about transactions helps crypto businesses comply with local and global regulations.

Lowest Fees

Avoid high credit card fees and accept crypto payments for as low as 0.4%.

Currency Converter | Crypto and fiat
Go to Product Page
Rates Aggregation

10+ Integrated Rates Providers allows us to offer the best exchange prices on the market with optimal stability.

Advanced Frontend

Developed specifically to be an easy-to-use product with no excessive animations or data. Everything is on point.

Markups on exchange rates

Select the markup percentage that you want to apply for the currency in order to be able to get your "earnings" on clients' conversions. Easily adjust the markups on the fly.

Restrictions

Enable or disable the pairs that you want to be allowed on your Converter easily via the admin panel.

Min/Max Amounts

Setup the limitations for the minimum and maximum conversions in order to avoid any risks.

Hedging

Connect your B2BX account in order to hedge any clients’ exchanges and cover any volatility risks from your side.

Variety of Pairs

Add any crypto/crypto, crypto/fiat or fiat/fiat pairs to your converter with just a couple of clicks.

Quick Percentages

Simplify currency exchange with quick buttons that will precalculate the conversion amount so that the client does not need to do the calculations on their own.

Best Practice

Brokerages and Exchanges are the main areas of our focus. Over the years we have accumulated a FinTech knowledge base that helps us better understand our client’s needs and background. We help solve their problems in the most convenient way.

Web-Design

A good name is one of the aspects required to start your business. A catchy and attractive business name will be available for you.

User Interfaces

There is no need to spend time researching web studios that will create high-quality design for you. We can help you to create a highly-effective design. Hundreds of clients are happy to use our interfaces for their business.

Branding

A well-built brand is a powerful sales tool that can be measured in financial terms. We offer a customizable solution that includes both company name creation and logo design. Our studio will develop a unique colour scheme for you, while taking your suggestions on-board.

Logo

A logo is an important element of a brand's corporate identity. A special combination of colors, graphics and word elements make the company outstanding.

Copywriting

Write unique articles and fill your site with quality content.

Front-End

Our specialists are equipped with the necessary technologies to work with Front-end: PHP, JavaScript, Python.

Back-End

Easy and quick integration into your new website of any “Turnkey” product from B2Broker, with widgets and a link at the back-end.

Feed

A live price feed of the best liquidity offer on the market

Streams

Different price streams are available. Choose which price stream will be displayed

Platforms

Compatible with all trading platforms

Market information

Access the latest market activity across various sectors

Instruments

An adjustable list of instruments that can be added (choose from over 650 instruments and from 10 symbols groups)

Settings

Multiple parameters can be adjusted ( volume levels , market depth and custom fields, etc)

Appearance

A customisable appearance including table, chart, ticker bar with no limitations

Design

Create your own or choose the most suitable from our library

Start your Brokerage Now

Accеss B2Brоkеr's decade-long expertise in its field. We use advanced solutions and the best opportunities in the industry to save brоkеrs’ time and mоnеy.

Turnkey Package Advantages

A Turnkey Broker is a great choice for getting started. Simplicity of maintenance and assistance along with cost-effectiveness are just a few of the many benefits available.
No Banks and No Chargeback Fraud
Simplicity of acceptance and ease of international transfers are two good reasons to integrate cryptocurrency payments. No need to open a bank account which can be a lengthy process without having a respected licence.
Accepting deposits and making withdrawals via cryptocurrencies is many times cheaper than any other fiat payment systems, giving you the opportunity to offer additional bonuses or benefits to your clients.
Get a higher ROI with faster and cheaper money transfers
Cryptocurrency transfers are not just cheaper than bank or card transfers, but much faster. Your clients’ money is not held up in a bank payment system or similar for days or weeks, but is available for them on their trading accounts in as little as a few minutes.
This has the added benefit of greatly decreasing the time period from when your client first saw your advert and the time that he starts trading.
A super cost-effective solution
A Turnkey Broker is a super cost-effective and time-saving solution as it is a based on a White Label of MetaTrader. You can save more than $90,000 on setup costs and around $10,000 ongoing monthly costs for full licensing, servers and a technical support team.
This is not a compromise solution in any way It is a fully branded solution and clients will never know whether you are using a White Label or Main Label license.
Setup Price
$100 000
Main Label MT5 Server License
$6 000
White Label setup price
Cheaper than Main Label
Monthly payments to MetaQuotes
$2 000
Main Label Server technical support
$1 000
White Label Technical support
Cheaper than Main Label
Launch 2 weeks faster
Our legal department helps with the registration of your new company. Our Trading server administrators handle setup of the trading platform while our team of engineers take charge of all other components.
As we control the entire software package, we ensure the perfect timing for all steps during technology setup, without having to wait for information from other companies, access or other details. This means we can proceed without any delays.
Time for IT infrastructure setup
Setup of components from different vendors
Turnkey Setup from B2Broker
Weeks Faster
All products are built to work together
Our engineers work closely to deliver products that are thoroughly tested and work well together. All our products are already integrated with each other and are ready to go live.
We have a proven deployment process and conduct tests firstly during the development of any software, secondly, prior to all updates of the live environment and additionally before any updates of the MetaTrader trading servers.
State-of-the-Art Infrastructure
The infrastructure on which trades are executed is crucially important in obtaining the fastest trade execution possible.
Physical proximity to all central trаde servers of major ехchаngеs, liquiditу providers, bаnks and other finаnciаl institutions, allows us to minimize trаde requests up to a hundredth of a second.
With a White Label from B2Broker you only need to be concerned with marketing and operations. We take care of the technical side of business.
Many products – Single support team 24/7
If something happens and you need help, we will never say , “Sorry, it is not our responsibility” and refer you on to someone else. Our technical support team logs everything, including all details and comments from developers across our entire product range and will help you without asking you too many questions.
Tutorials and Materials
B2Broker is committed to working alongside its clients to ensure ultimate user satisfaction. An extensive range of tutorials and materials is available to assist with all technical aspects.
Education
Education is an all-important part of our service. We offer a variety of training materials including videos and demos to help our clients understand the business.
Major Languages Supported
Our knowledgeable and friendly customer service team can assist you in 8 languages including English, Russian, Chinese, Farsi, Hindi, Spanish, Arabic and Urdu.
Account Manager
All our clients are assigned a personal account manager who is always on hand to answer questions and deal with all their requirements.
Product Manager
Our product managers are deeply knowledgeable about our technical solutions and are there to assist our clients with any specific enquiries.

Interested in a
Turnkey Brokerage?

Watch the video and get in touch with our sales departament.
Forex, CFD, Cryptocurrency Liquidity Provider 📈 B2Broker
B2Broker provides access to 800+ instruments and 7 asset classes on one single multi-currency marginal account. Our liquidity pool is already integrated with MetaTrader 4, MetaTrader 5, B2Trader, xStation and cTrader.

11 steps for creating a Crypto Broker

The setup of a brokerage company is divided into 11 steps that usually takes up to 8 weeks. It starts with company registration and a website and ends with IT setup.
How long does it take to connect a new PSP to Trader’s room?
The connection process of a payment system can be divided into two parts: signing a contract with PSPs and integration of the PSP to the Trader’s room in order for your clients to start using it.
These 2 activities should be dealt with individually:
  • The process of going through KYC and signing a contract with a PSP can take different times depending on your jurisdictions and licenses. Your legal department will be in charge of this aspect.
  • Activation of a PSP that is already integrated to TR can take up to 1 week.
  • Integration of a new PSP can take up to 3 weeks.

Turnkey Broker Strategy Flow

Answers that will help you to choose the appropriate technologies required to turn your vision into an operational business
Legal Questions
Aspects requiring the involvement of the legal department
Legal aspects are very important for all companies. Choosing a jurisdiction for company registration, connecting payment systems and even deciding on marketing channels will fall under the remit of your legal team.
Where will your company be incorporated? Under what jurisdiction? Where will your headquarters be located? What will be your company structure?
How much will it cost and how long does it take to obtain a license? Will it be possible to start with an offshore license and then get a better one once your business takes off?
What payment systems, EMIs and banks will be willing to work with you?
How will you conduct AML, KYC and KYT: external systems / outsourcing compliance?
Who will be responsible for all procedures, regulations and communi-cation with regulatory bodies, creating contracts with counter parties etc?
Marketing Strategy
Everything relating to the acquisition of new clients and product management
Creating a marketing strategy will help you get a clear understanding of what products you should offer potential clients and how you will reach them. After gathering answers to these questions, you will begin to gain an understanding of what technologies you need.
Who will be your clients and how will you reach them? PPC, SEO, SEM, etc need to be taken into account along with what marketing channels you will use.
Why would they choose to start trading with your company? What is your advantage or differentiator compared with your competitors?
What products will you offer? (Value proposition).
Will you use and promote partnership programs such as CPAs or IBs? Will you use bonus schemes?
What marketing platforms and tools are you going to use? Where will you target your e-mail marketing and analyze performance and ROI?
Website
Questions relating to the design, development and running of a website
A website is a place where your clients find out information about your products and services and your company overall. A good website fosters credibility and helps drive the selling process. Answering questions will help you plan all tasks related to your most important sales and marketing tool.
Do you already have a website? Have you bought a domain?
What products will you offer on your website? Who will create landing pages for you? Are you going to conduct A/B testing?
Do you have a logo and brand book with your corporate style? Do you have any technical requirements for your new website?
Are you going to undertake the design, content and development on your own or hire freelancers or an agency?
Who will be responsible for technical support of your website? How are you going to protect it from DDoS attacks?
Sales Strategy
Aspects related to the development of relationships with new and existing clients
Your sales strategy will be closely related to your marketing strategy and vice versa. Hence, any decisions you make in this part of your business model will have a significant influence on your operations overall, including marketing.
How will you sell to your clients? Will it be via phone calls or introducing brokers, chat bots, automated email marketing, or any other method?
What will be your retention strategy? What tactics will you use to persuade customers to make subsequent deposits?
What CRM are you planning to use? Who will be your VOIP provider?
In what regions are you going to sell your services? Will you make calls to just registered clients or inactive ones too? Do you plan on cold calling?
What products will drive your sales? What benefits of your products will you promote?
Operations
All your staff requirements for the hiring process
The core of every business is its people. In looking at your operational structure, you will need to figure out what staff you need, how they will work together and what tools they will need to effectively perform their duties.
How many staff do you need and what roles will they play? Could some roles be outsourced or automated with software?
Who exactly will work for you? What form will your organizational structure take?
Who will be handling technical support 24/7 (or at least 24/5)? How will your clients contact you to ask questions: phone calls, email, tickets, chats or office meetings?
What internal procedures and work schedules will you have? How will you exercise internal control of remote work between departments? Project management, deadlines, roadmaps are all aspects that should be considered.
What software will you be using internally for communication purposes and task management?
Finance
Everything related to payments and budgeting
Financial matters relating to all parts of your company are of utmost importance and will raise a number of questions as to how they will be handled. Whether its related to payments and budgeting or tax issues and company revenues, there are a variety of points that need to be addressed.
What will be your fixed and variable costs? What are your projected revenues for the first and second year of operation?Who and how will your costs and revenues be calculated? What will be your cost/revenue structure? How will you optimize it? What will you need in terms of cashflow?
What banks and payment systems will you use? Who will be in charge of communication with banks, PSPs and counter-agents? How do you plan to monitor capital adequacy and the distribution of assets?
Who will be in charge of accounting and checking debit and credit? How will you deal with payroll? Are you planning for internal and external audits? How about tax optimization? Who will take responsibility for budgeting of projects?
Who will handle the deposits/withdrawal process? Who will take control of deposits that are not automated? Who will be in charge of withdrawals including initial checks, anti-fraud checks. etc?
Who will be responsible for internal control of fixed asset accounting and on-time payments to counterparties? What systems will be in place for the daily checking of all reports?
Evolution of your business model
These are just the basic questions. To expand your business, you need to work through all of them as a minimum and for your business model to evolve, you need to be constantly expanding your team while raising the level of customer service offered. Marketing tactics and improving your products are an ongoing process. In a highly competitive environment, your service must always be of the highest quality.

Marketing Guide

This marketing guide is based on the best practices in the industry. Our Product and Marketing managers have worked on this guide for 3 months to provide you with a useful tool for creating an efficient marketing strategy.
You’ll learn from this guide:
  • An overview of marketing channels
  • SEO basics and recommendations
  • How to create and analyze PPC advertising
  • How to maintain your brand reputation
  • What instruments are needed for efficient email marketing?
  • What specialists are needed with ready-to-use text for job offerings

Our 39-page guide will help you save a considerable amount of time and hundreds of thousands of dollars on testing.

Hundreds of companies are already using this guide to improve their marketing strategy.

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1-Page Business Model

This is an example business model of a FOREX Brokerage company. You can start by using the blocks below and adapt it according to your vision.
Beginners
Professional Traders/Money Managers
Investors
Entrepreneurs / Crypto Enthusiasts
Customer segment
Who are your clients?
Beginners
Professional Traders/Money Managers
Investors
Entrepreneurs / Crypto Enthusiasts
Client relationships
How and where will you communicate with your clients?
Writing a blog / content on a website
Trading school
Help desk
Chats in messengers
Phone calls / hot line
SMM
Email
Distribution Channels
How will they learn about you?
Influencers
Partnership programms (IBs, CPA)
Offline events
SEO + PPC
Display advertising
PR
Blogs, Podcasts, Youtube Channel
Value Proposition
What value will you bring to your clients?
Trading tutorials
Feel of confidence and safety
Deep liquidity
Best trading terminal
Good trading conditions
Wide Range of trading instruments
Multiple payment options
Free VPS hosting for expert advisors
Useful content
Investment opportunities
Easy conversion of fiat to crypto
Offering extra revenues from fees from investors and followers
Trading accounts denominated in Fiat & Cryptocurrencies
Multi-level IB platform integrated with money management platform
Key Activities
What key activities need attention?
Creation of trading courses
Creation of analytics
Sales & Marketing
Customer support
Organization / Participation at events
Partnership development (teaching and finding new partners)
Content creation for blogs, email marketing and other publications
Key Resources
What do you already have in-house?
Website and online resources (Youtube channel etc)
Company and brand
Licenses, connected PSPs and Bank accounts
Client base
Trading platform, Servers
IT Infrastructure
Key specialists
Cryptocurrency converter
Enterprise wallets
Key Partners
Who will help you?
Sales and Acquisition partners (IB & CPA partners)
Technology partners/vendors
Liquidity Partners
Fiat PSPs / EMIs (Payment service providers)
Crypto PSPs
Design Agencies
Marketing Agencies
Professional money managers
VC Partners / investors
Lawyers
Accountants / Auditors
Brand Ambassadors and influencers
Cryptocurrency exchanges
Revenue Streams & Cost Structure
Average distribution of sources of income and costs in the financial plan of brokerage company.
Revenue streams
  • 30%
    Commission from trading volume
  • 15%
    Spread markups
  • 15%
    Markups on deposit / withdrawals via PSPs and Crypto
  • 10%
    Currency exchange spread & commission markup
  • 10%
    SWAP markups
  • 20%
    Other brokerage revenues
Costs structure
  • 25%
    Marketing costs
  • 25%
    Staff costs (Salaries + office)
  • 15%
    IT Infrastructure costs
  • 15%
    Payments to partners (Introducing Brokers rewards)
  • 10%
    Legal + Accountants + Audits + Lawyers
  • 10%
    Taxes
This is an aproximate cost and revenue structure of a brokerage company that can vary depending on business model, regulation, investments and markets.
Customer Evolution Map
Each customer goes through several roles during his life-time and use different products. Clients usually start with simple trading account and then follow it with social trading or PAMM accounts.
Stage
Client’s action
Broker’s action
Opportunities

Lead

Reads an article in blog, gets interested in the financial markets. This is a good opportunity to make some money from savings, get rich and look smart in the eyes of friends. Then he clicks on a promo banner and goes to a broker’s website.

Create captivating content and a good landing page. Once the user clicks on an ad the broker needs to initiate retargeting advertising.

There are several ways in which a broker can improve his sales funnel: 1. A/B testing of advertising and landing pages to increase conversion 2. Regularly create content via blogs, YouTube and social media to increase brand awareness 3. Create materials and partnership programs and start working with introducing brokers who will act like external sales managers. It make sense to hire a dedicated manager to work with IBs. 4. Offer super attractive commissions and other trading conditions for one instrument and use it in marketing campaigns.

A cryptobroker can also differentiate from cryptocurrency exchanges with high leverage and short positions.

Registered User

Client goes though registration process and verifies his phone number and email.

Guide a client through the registration process. This can be done with online chat or instructions on the website. The main purpose is to make the next steps clear so he knows what account to open and why he needs to do it.

This lead has already landed on your registration page. Make your offer valuable for a client by offering him a welcome bonus, free commissions on deposit and continue using retargeting marketing if he did not complete the registration.

Client

Once the lead has passed the registration process he becomes a client. Now he passes KYC, opens a new account and makes a first deposit.

He already knows what his next step is i.e. to be an investor or a trader as this was his initial motivation for opening an account and making a deposit in fiat or cryptocurrency.

Send an email after a registration with the following steps: Send an email if he failed to complete KYC or the deposit process. Make a phone call if possible.

The client is now just few steps ahead of making his first deposit so don’t lose him.

Send auto-emails for all registered, but not active clients. Hire 1or 2 Sales managers to work with such clients.

Continue sending emails to inactive users related to big market movements once a month.

Active Trader

The client has downloaded the trading terminal, created a workspace, started to using indicators and may have bought EAs.

His main aim now is to find his way to be profitable by creating a trading strategy and being a disciplined enough trader to follow it.

The first days and months on the market is the hardest period for any trader. Communicate with a client via email, write blog posts, live streams with trading tips and organize a discord chat where clients can meet each other and don’t feel lonely by being one on one with the market.

All traders have 2 paths: Become a PRO or an investor. If the client shows good results offer him the chance to become a money manager in social trading or PAMM and earn more money by getting fees from investors. Or if client cannot show consistent profitability, show him a new approach to learn and earn with copy trading where he can subscribe to signals from traders with a good track record.

Create a community, create a trading tribe with live streams on youtube, podcasts and live chats for your clients. Getting the support of like-minded traders is important for making renewed attempts and evolving discipline and skills.

Be a coach: check with manager’s applications trading statements of clients and send them direct emails or make calls to offer a new approach if they are not successful in what they do (like opening positions which are too big) or offer new products if clients are making money.

Active Investor

An investor goes to list of master accounts and checks the statistics and performance charts of traders. If he likes the profit/risk ratio, he then starts following a trader and his position will then be copied to his account.

The role of investor is just to set a risk limit and from time to time monitor the performance of his account.

The good thing is that he can also open an account in cryptocurrency and expect to earn on the growth of Bitcoin combined with profit from copied positions.

Write blog posts such as “10 rules of wise investor” or “5 tips how to choose a money manager”.

Create tutorial videos featuring tips for analysis of traders via their public statistics pages.

Send emails with top 10 signal providers to their clients.

Do everything possible to highlight good traders and make the selection of a signal provider a simple enough process even for beginners.

It is also very important to promote the creation of investment portfolios from several signal providers.

A broker can promote the opportunity to be a trader and investor at the same time.

If a trader is successful, he can consider investments as a diversification of strategies i.e. he has one working strategy and allocates 20-30% of his capital to other traders who can make money.

For investors copy trading provides further opportunities: to watch over the shoulder of professionals and adapt their trading strategies and approaches to risk management or choosing volumes.

Another opportunity is to offer clients the idea of creating investment portfolios not only from traders but also from indices and cryptocurrencies.

Professional Trader

A professional trader already has a strategy and is disciplined. The next step for him is to start scaling his success with the money of investors/followers. So he opens a master account and starts collecting trading history so that investors will see it and subscribe to him.

A broker can offer two main things to his good active clients: 1) Open a master account and convert their statement to an attractive performance chart. 2) Teach masters how to promote themselves: create a good strategy description, provide them with tips for sharing their performance in social media.

The opportunity to become a signal provider is probably the best thing a broker can offer all his clients as it opens a real career path with big potential earnings on fees for every trader even if he doesn’t have a big own deposit.

Make heroes of your best traders. Take part in interviews for podcasts and youtube or blogs. Create live streams or Q&A sessions.

Real success stories are always inspiring and different from typical offers like small commissions and tight spreads.

As a bonus, it can gain you a loyalty boost from your clients and earn respect from the community.

Inactive

Sometimes clients stop trading or withdraw all their money from their investment accounts. This can be done for multiple reasons: they may not earn enough or need to withdraw their funds to buy a new car, for example.

Your inactive clients are probably the most underestimated asset of your company.

They are the people who believed in you once, opened accounts and made deposits. They can do it one more time, but just need some motivation.

Give it to them!

Email them on a regular basis once a month or every 2 months during big market movements, send them emails with a summary of the best or offer them the chance to test new EA with free VPS.

Of course, you should continue to publish new content on all social media channels.

Analyze the last actions of your clients. Why have they stopped trading or investing. Try to find an alternative to their actions. If they had a problem with discipline offer them a daily risk limit. If they failed with EAs, offer social trading. Reactivate clients with products they’ve never used before.

Try to offer them non-trading products like crypto-fiat converter.

Call or email them.

Reactivating a client costs much less than getting a new one.

Unique Selling Proposition Examples
There are many different USPs that you can offer your clients to differentiate yourself from your competitors, all of which are based on B2Broker products.
Liquidity
Trader’s Room
Money Management Platform
MetaTrader 4/5
Crypto Processing

Let’s talk about your business model

If you’re looking to set up your own brоkеrage business, should you choose FOREX or Crуptо? Find out more about what each sоlution offers and what is the best chоice for you.

FAQs

Can I set up an MT4 crypto broker?
Does your Crypto gateway accept Visa/MasterCard?
Can you tell me which Brokers are your clients?
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Do you provide Islamic (SWAP Free) Accounts?
Can I brand my Broker?
Do you provide futures and cash equities?
Are the 100 Cryptocurrency CFDs tradable 24/7?
Can a trading account be denominated in crypto and fiat?
How do I accept payments from my clients?
Can I trade FOREX with the Crypto broker?
I am a MetaTrader White Label of another service provider. Can I connect B2Broker liquidity?
Do I need to buy own PrimeXM Core or OneZero Hub?
I have my own MetaTrader trading server. How can I connect B2Broker Liquidity?
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Fully-customised solutions
Various nominations for accounts even in Cryptocurrencies
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A new generation of professional software that helps brokers and exchanges manage their customers, admins and IB-partners in one place.

Flagship User Interface
Solution for Multiple Business Types
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PAMM platform

A PAMM platform allows clients/traders to create their own investment fund and scale their success with fee payments from investors for profits made on their accounts or volumes.

4 Types of fees
Supports all fiat & crypto currencies
Manual and scheduled Deposits & Withdrawals
Full White label support