The First 3 Years
Backtrack to 2014, B2Broker entered the market with two products: White Label MT4/MT5 and Traders Room for brokers and had one office in St. Petersburg, with 10 employees and 2 clients.
The following year, 2015 saw the development of the first fully-fledged CRM-system for brokers together with Microsoft Ukraine – B2Broker Cloud CRM. The company expanded its product line, added aggregated liquidity from 3 different liquidity providers and legal and financial services. B2Broker opened a second office in Kiev and saw its employee numbers expand to 15, with 5 clients (CIS, Europe).
In 2016, B2Broker added PAMM/MAM/Social Trading into the product line, upgraded DMA Liquidity by implementing a professional solution based on Integral with the liquidity provider, Swissquote Bank. the company also added liquidity on shares and launched a package offer called «Forex broker turn-key». With a new website and the opening of a head office in Moscow, B2Broker entered the world arena boasting 21 clients from Russia, Ukraine, Uzbekistan, Cyprus, Bulgaria, Malaysia, Czech Republic with 27 employees in its team.
Moving on in 2017, B2Broker created a cryptocurrency aggregator B2BX and added the functionality of crypto-exchangers to its Traders Room product becoming the first company in the world to launch cryptocurrency solutions. At this point the company decided to turn its cryptocurrency aggregator, B2BX, into a full-fledged crypto-exchange for institutional clients, a marketplace for accredited and regulated brokerage companies and financial institutes, enabling them to trade in cryptocurrencies.
With a meticulously planned schedule to build on its early successes the company conducted an ICO to drive the development of B2BX.
Post ICO Plans
The project received strong interest from around the industry and raised over €8 million which will be used to obtain licences, to open local offices which are required for optimal work with liquidity and to connect cryptocurrency exchanges.
Undoubtedly, launching cryptocurrency offerings is a way of aligning with the future of trading. Many retail brokers and providers have already seen positive effects on their businesses with an immediate effect in terms of profit growth, trade turnover and commissions, as well as increasing the recognition of their brands.
As the demand for cryptocurrency trading continues to grow with more and more brokerages looking to join and profit from the trend, B2Broker has established a 2-year plan to build on its recent ICO success and expand its global reach.