Deloitte and NYDIG Set Up Alliance to Help Businesses Adopt Bitcoin

The professional services giant Deloitte is getting increasingly serious about Bitcoin amid the struggling market, launching a major program to encourage the adoption of the cryptocurrency.

Deloitte has teamed up with New York Digital Investment Group (NYDIG), a Bitcoin-focused financial services company, to help firms and organizations of all sizes adopt Bitcoin products and services.

The companies are partnering to enable blockchain and digital asset-based services across a variety of product areas, including banking, loyalty and rewards programs, employee benefits, and more.

The announcement on the alliance states that global financial institutions and banks are seeing a growing demand for trusted exposure to Bitcoin. According to Richard Rosenthal, Deloitte’s digital asset banking regulatory practice lead, the partnership between Deloitte and NYDIG aims to accelerate adoption as well as ensure compliance.

Rosenthal added that the partnership entered into force on June 21. “We take a long-term perspective, and we expect many businesses to continue to develop their own digital asset infrastructure and products,” said the executive.