Trader’s Room: from 100 to 20,000 users in 9 Months
Author: Rosemary Barnes
Client's Problem A year ago, B2Broker was approached by a broker with a clear vision and very specific needs. Most of these were already part of our Trader's Room solution except for one - the IB Module. We launched Trader’s Room for the client initially without the IB Module but their performance was on the low side, with barely 100 users during the first month and a half. B2Broker then commenced working on their IB Room, in response to their demand for an exclusive rebates calculation. Solution From the moment our client started operating Trader's Room we were constantly working on developing the front end and the engine of the IB Module, adding multiple variants of rebate calculations and creating a system that would work organically according to the user’s experience. After about a month of launching, we delivered a new module on the front of the client’s Trader's Room, adding in all the configurations they has requested from us. Result This business is successfully operating 9 months after the IB Module launch, with almost 20.000 users actively trading on their Trader's Room and over 150 deposits per day. Technical Details We managed to turn the complexity of the issue into a big success. From the start, our rebates were based on:
- lots (your invitee trades lots, you get %/lot)
- commissions (your invitee trades and pays commissions for trading, you get % from the commission paid)
- markups (your invitee trades on the marked up spread, you get % on the markup)
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