How Forex Brokers can Attract New Customers in a Crisis
Offer Your Clients a New Career with Investment ProductsAs we have seen, the current conditions are ideal for attracting more clients to your brokerage. You can do this by offering investment products via an Investment Platform – an automated investment service as a new full-time career for your traders. These products may already be familiar to some as Forex copier software, PAMM account software and Forex multi account manager software. Here’s how it works: Offering your customers a new career path can be more beneficial than low spreads and the usual commissions. An Investment Platform can be set up in one week and as illustrated, helps brokerages increase their earnings. There are several good reasons to launch investment products in your company: ✔ Improve Conversion ✔ Attract New Types of Clients ✔ Increase Lifetime Values of Traders ✔ Attract Professional Money Managers
B2Broker Investment PlatformB2Broker’s investment platform offers 3 account types for different types of clients; Copy Trading, PAMM and МАМ.
Copy TradingCopy trading works whereby successful traders open master accounts, deposit into them with their own funds and then trade in the same way as if it were a simple trading account. Trading history from that account is collected into a database and available for other people to view on the leaderboard. Investors or amateur traders simply open investment accounts and subscribe them to master accounts. Once subscribed, users start receiving signals for opening or closing positions which are executed automatically. Copy trading is ideal for amateur traders who lose money when they trade by themselves but want to learn how to make profits by following successful traders. In this case, they can also use the account as a trading account, with no need to spread money between 2-3 4 accounts. Hence, they can be passive until they are ready to trade. Furthermore, signal providers don’t need to change their strategy or adopt a new role as the deposits/withdrawals of investors do not influence accounts. They simply continue trading on the same account but get paid at the end of week or month. Copy trading is also suitable for professionals who like to trade with their own money on a small account, and are looking to boost their earnings by selling their signals, and of course, investors who want to create a source of passive income on the financial markets.
PAMM (Investment Fund)A PAMM account is the most popular account type for money management. It is a model where all investment accounts are combined into one big trading account and is used for running investment funds by individuals or institutions. A money manager trades on one big account and all investors receive profits and losses in proportion to the size of their accounts. PAMM accounts are ideal for HFT traders, investment funds and professional traders. The platform works by collecting all trading statistics available on the leaderboard. Clients simply need to access the platform, choose a money manager and invest in that account. While investors are not actually able to trade on their investment accounts, they can monitor their performance in real-time.
МАМ (Multi Account Manager)
Investment Platform Key Features
- Full integration with MT4 and MT5
- Web interfaces giving your clients full control over their accounts
- History importer providing access to trading statistics in your leaderboard
- Automatic fee payment including 5 types of fees including performance, volume and subscription
- Widgets for a website so you can show traders’ success without coding a single line of code
- JSON API for custom integrations
- Risk management tools for your clients including maximum drawdown for investment accounts and daily risk limits for money managers
- Admin panel and Manager’s app comprising a fully functional cabinet for investors and money managers