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5 Reasons to Start Your Own Multi-Asset Brokerage


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Multi-asset trading has gained traction recently as brokerages seek to widen their capabilities and offers. At the same time, traders are increasingly employing multi-asset strategies, particularly during global geopolitical and financial turmoil. Therefore, the demand for unique and user-friendly brokerages is on the rise.

Providing customers with a full assortment of assets is crucial because it allows clients to expand their investment portfolios and provides them with greater possibilities. Since certain asset classes are more turbulent than others, traders can always choose which asset classes to engage in based on their preferred risk tolerance.

In this article, we will talk about multi-asset brokerages, how to launch one, as well as main reasons to start your own multi-asset brokerage. At the end of the article, we will share key steps to attract clients and grow your broker business in the long run.

First, let’s take a closer look at what multi-asset brokerages represent and what financial instruments they offer.

What Is Multi-Asset Brokerage?

A multi-asset brokerage is a business that provides investors and traders with access to a broad spectrum of asset classes. Such a “pack” contains financial tools, including bonds, commodities, equities, ETFs, derivatives, or cryptos.

Currently, multi-asset investment attracts many investors, and demand is continually growing. The multi-asset trading method involves purchasing both stocks and bonds or other desired combinations. The most typical scenario is stock-bond balance because they are traded similarly, although they are different assets. They each have unique risks and performance patterns.

A multi-asset investment strategy offered by a particular brokerage can be implemented in various ways. Most portfolios mainly include commodities, foreign currencies (Forex), cryptocurrencies, etc.

Every serious broker who wants to succeed in this industry must offer those most in-demand assets. The mix of assets mentioned above should be included in every trader’s well-diversified multi-asset portfolio, which will protect its owner against market volatility and large swings.

Proper multi-asset brokerage must ensure that diversification across asset types will be simple for users. Most serious brokerages provide diverse trading assets so that clients don’t have to head out and buy an actual bar of gold when it is possible to buy a gold-backed ETF. Traders can add ETFs, mutual funds, and other instruments to their portfolios regardless of what asset class they choose.

Whereas many brokers advertise themselves as multi-asset brokerages, many of them are actually not. Typically, such “brokerages” tend to promote a range of asset classes to invest in, but the accessibility of liquidity and executing capabilities will ultimately have the final word.

If traders can’t match orders owing to a lack of liquidity or the processing rates are too slow, a broker isn’t a multi-asset brokerage. To fully participate in multi-asset trading, an investor must be able to execute trades promptly and effectively. Check the volume levels accessible across various asset classes offered by other respected brokers to see what it should look like.

For this reason, it is important to invest in the proper infrastructure so you can build a solid reputation as a trustworthy broker who is willing to provide greater transparency to clients. This will allow you to offer immediate execution and a clear understanding of the precise trading charges that exist in reality.

Now, let’s take a look at how to start a multi-asset brokerage firm.

How Do You Start Your Own Multi-Asset Brokerage Firm?

As already mentioned, we live in a world of a volatile environment. As a result, modern investors prefer to diversify their portfolios. Investing in diverse assets such as Forex, cryptocurrency, and others has gained popularity among investors due to the risks associated with a single asset class.

Starting your own multi-asset brokerage business will allow you to leverage one of the financial market’s fastest-rising trends. You must give your clients the best features to become a successful multi-asset brokerage. Some of the necessary procedures that must be in place to offer your clients an excellent trading experience are described below.

Implement a trading platform:

The core of trading is electronic trading platforms. Implementing a trading platform from scratch is not financially effective for many start-ups and organizations with limited funds. Even the original permission to use software such as MT4 and MT5 is expensive. However, implementing a white-label solution can save you a lot of money and time while also providing you with a platform with your trademark and built-in software of the highest quality.

Present mobile and web apps:

The next step is to implement an application that will enable traders to trade from their mobile phones and tablets conveniently. It is highly recommended to have applications for all platforms, including Android, iOS, and desktop. Bear in mind that such development can cost thousands of dollars.

Offer cryptocurrency payment method:

Crypto payments are a low-cost, speedy, and efficient method of transferring funds. More businesses and individuals are accepting cryptocurrency payments thanks to payment gateways. This eliminates the need for customers to manually copy addresses which could lead to mistakes. You may also use a crypto debit or credit card to conduct fiat payments using cryptocurrency from a connected account. Crypto trading is a rising type of investment and means of exchange that can emerge as one of the most popular types of investing in the near future.

Customer relationship management:

CRM software will simplify your brokerage’s activities. It will assist you in developing a stronger relationship with your clientele. Forex CRM may be used to carry out various operations necessary for a smooth brokerage experience, such as generating new leads, maintaining all processes “under one roof,” IB administrations, handling payments, KYC, and other vital procedures.

Trader’s room:

An organizational feature for users is crucial for getting the most benefit from multi-asset trading. The trader’s room should include trading analysis, which helps to improve trading techniques. The trader’s room is designed to give traders ultimate control over their trading activities.

Moreover, you must ensure that all your services adhere to legal standards. To achieve that, contact lawyers, accountants, and other experts.

Besides the ones mentioned above, concentrate on other features that can help your business flourish.

A) Offer customer support that is available 24/7 to help your clients with any issues they may have.

B) Ensure that clients have multiple fiat and cryptocurrency support to work freely and conveniently with both mediums of exchange.

C) Invest funds into marketing strategies to make your brand known in the industry.

Starting from scratch can be an expensive endeavor. Luckily, there are several methods to do it cheaper, such as utilizing a turnkey solution. You may avoid the potential risks of developing a platform by deploying a suitable, fully prepared solution and being up and running within a few weeks.

A turnkey solution is an excellent way to launch a brokerage firm quickly and affordably while incorporating the most advanced technology. Many established brokers choose turnkey solutions since it is more cost effective and productive to acquire a ready-made solution rather than build new software.

Now, let’s take a look at the five main reasons to start a multi-asset broker.

Top 5 Reasons To Start Your Own Multi-Asset Brokerage

Multiple opportunities

When one financial market moves sideways, another is expected to move upwards or downwards. If a customer trades exclusively in one asset class, potential profits pass them by, and they miss out on great opportunities. The popularity of multi-asset brokers increases as they offer traders a diverse choice of alternative investments, allowing them to profit from rising, declining, and even sideways markets. Let your clients hold long-term stocks as well as day trade futures to benefit from short-term market fluctuations.


Diversification is a crucial risk management strategy, and traders can diversify their money over many trading instruments. Multi-asset trading allows them to reduce and better manage risks. People trading multiple instruments will not lose all of their money at once in case the financial market takes a turn for the worse.

This diversification strategy, however, requires extensive analysis. Before attempting to open trades in many instruments simultaneously, traders must first grasp the connections of each asset. This presents an excellent opportunity for you to distinguish your brokerage from the competition by offering training and other educational sessions that newcomers always appreciate.

Tactical Asset Allocation

At varying periods of the financial calendar, certain assets perform better. Investors may frequently attempt to restructure their portfolio to capture these cyclical performances, allocating capital to the asset classes, sectors, locations, or instruments with the most significant potential for returns. This is referred to as tactical asset allocation, an active strategy that necessitates access to various financial tools and, preferably, several asset classes. For example, if a crisis is on the way, people often consider investing in safe-haven assets like gold, government bonds, or significant fiat currencies. Make sure you offer them.


This approach to risk management protects clients’ portfolios by holding a position on the inverse of a connected asset to counterbalance the chance of loss. This method typically necessitates the use of derivatives such as futures and options.

Hedging is done to counteract a trader’s potential loss of a current asset by making another related investment rather than investing in various and unrelated assets all at once.

Buying Power

Multi-asset trading increases purchasing power. Every serious multi-asset broker should provide its clients with leveraged derivatives trading, allowing traders to explore and engage in position sizes on markets that would otherwise be unavailable to them. This will assist in increasing their prospective revenues. The more buying power clients have, the better your firm’s reputation and overall trading experience.

What Are The Best Ways To Attract New Clients?

Share your brand on social media

Every serious business nowadays turns to social media since it has become one of the most effective marketing tools globally. There are numerous ways to build a profile for your brokerage on various social networking sites. Among the popular are Meta (Facebook), LinkedIn, Twitter, Instagram, and YouTube. All of these platforms are suitable for advertising and increasing your website’s popularity and exposure to your products and services. They are also effective in reaching out to existing consumers and attracting new ones.

If you have a social media plan in place, you can use these channels to stay in touch with your audience and assess how your business is doing online. Using relevant instruments, you can see current and historical mentions of your brand or product. Ensure to arrange your brand and material correctly, make eye-catching covers with decent descriptions and titles, use tags where necessary, and so on.


It is hard to manage your business without a promotional campaign in today’s digital society. The most common kind of advertising is google advertisements. Numerous Forex brokers utilize this service successfully, and you will need to devote a significant portion of your promotional budget to these ads because they may be costly. As a result, it is essential to seek alternative, more cost-effective methods of promoting your brokerage and generating more sales.

Post educational articles regularly

Content is a good instrument for any broker to raise brand recognition and strengthen consumer relationships. Concentrating on the information you wish to deliver and the issues that will be important to your customer base is recommended. Informative and educational posts on trading strategies, main developments in the financial world, and others, will attract extra people to your website. SEO optimization is critical for boosting online traffic. That said, another key step will be to do keyword research to generate a list of the most common phrases.

Keywords should be used in articles while retaining a well-organized format, style, and tone that appeal to readers. Creating new and fresh content is an efficient way to engage with your visitors; however, it is also a good idea to use previous articles and make links to them to enrich new posts and generate a vast link structure. As a result, people looking for your products or services, as well as those seeking information on the trade business, will find your website.

Try affiliate marketing

An affiliate link’s purpose is to lead potential traders to your portal, increasing your trading volume. The more commissions you provide, the more clients they’ll send your way. Another important factor to consider is the exchange rate; the greater the rate, the better.

Working with the most prominent influencers on the internet also brings benefits. Recognize that third-party suggestions are frequently highly trusted.


As we described above, multi-asset brokerage has several significant advantages. The key benefit is that you will be the platform that offers access to a far broader selection of investing alternatives, which will attract many clients. If a specific asset class has been stagnant and there hasn’t been much activity, traders can still generate significant gains with other instruments. Consequently, they will want to trade on your platform.

If they can shift their attention to a more volatile asset class without changing brokerages, this will increase the number of potential trading opportunities.

Because multi-asset trading might be more complicated than standard trading, it can be suited to more experienced traders. However, by educating your clients with no prior experience, you will teach them to profit even in shifting markets.

Use modern marketing strategies and create a business that clients will feel comfortable with. Use a turnkey solution to help your firm have a fast start.

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