Top 10 NFT & Metaverse Brand Collaborations

The rapid rise of cryptocurrency has reshaped the global investment landscape, opening the door to a wave of innovation across digital assets.

The metaverse and NFTs are comfortably among the most disruptive technologies in the decentralised world, sparking massive interest from retail investors, institutions, and major global brands alike.

In this article, we will dive deeper into non-fungible tokens (NFTs) and the metaverse, explain how they have become popular, and how top brands from fashion, gaming, and tech have launched high-impact NFT and metaverse collaborations.

What is an NFT?

Non-fungible tokens, NFTs, have become a buzzword used widely across the internet. From 2021 onwards, the market cap for these digital assets has reached staggering levels, peaking at $17 billion in 2022.

The main question everybody in the crypto industry asks is whether these NFTs will live up to the hype, or is it yet another bubble? Some believe they are a bubble that will burst sooner or later. On the other hand, some view NFTs as a long-term investment, just like art, which can evolve and impact how investments are managed.

NFTs were developed as a digital representation of an actual item, such as music, artwork, in-game items, videos, and many more. You can purchase a non-fungible token on an online exchange platform – known as NFT marketplaces – where they are publicly traded.

These transactions are stored in the blockchain, a decentralised ledger where NFT data is recorded. Historically, NFTs have been used as online items that symbolise real and virtual objects, such as GIFs, music, game skins, designer sneakers, and many more.

These digital assets are created and stored through a complex technical process:

• NFTs store value by linking digital ownership to unique assets (art, collectables, etc.) on the blockchain.
• Value is often driven by rarity, creator reputation, utility, or market demand.
• Minting is the process of publishing a digital file (image, video) as a token on a blockchain.
• Ownership and metadata are recorded in a smart contract during minting.
• Most NFTs are minted on Ethereum using ERC-721 or ERC-1155 standards.

Create Your Own Exchange Platform

This market segment is so dynamic, and you must actively follow and join the most recent trends to capture your share. Today, there is a growing trajectory for global brands to issue their own NFT collection or collaboration.

What is a Metaverse?

The metaverse is a digital environment that gives users access to the virtual realm without being governed by a single entity. It is an integral part of the future internet, where users interact directly with each other, providing value, offering experiences, and creating various monetisation methods.

The tech sector and other industries view it as a remarkable economic and financial opportunity. Research shows that the metaverse was valued at $105 billion in 2024, with the potential to reach over $900 billion by the end of the decade.

You can access the metaverse using VR headsets, digital glasses, smartphones, and other gadgets that support three‐dimensional computer-simulated reality environments.

In this digital world, users can work, socialise with friends, conduct business, and engage in various activities. It is the perfect place to create and promote your own DeFi tokens and build a crypto project.

Start Now

What is worth mentioning is gaming in the metaverse. This is where top NFT collaborations get involved since many metaverse elements are already included in online video games, such as Fortnite or Minecraft.

In these games, individuals worldwide can interact in a virtual environment that provides comprehensive social and digital adventures. The metaverse will offer more of this kind of virtual reality experience, though it is not the same as virtual reality.

Top NFT & Metaverse Brand Collaborations

Metaverse and NFTs became so popular that even the biggest companies in the world couldn’t ignore them. Adidas, Coca-Cola, Louis Vuitton, McDonald’s, the NBA, and other major brands have decided to boost user engagement and expand their investment horizon.

Let’s take a look at a few of them.

Adidas

Fashion giant Adidas joined the metaverse known as “The Sandbox” in November 2021. After working with tech and entertainment firms, Adidas represented The Sandbox’s first partnership with a clothing company.

Apparel company Adidas presented its first NFT drop of digital goods in the Sandbox in collaboration with notable NFT figures such as the Bored Ape Yacht Club, gmoney, and the creators of Punks Comic. These NFTs give customers access to hoodies, tracksuits, and other digital accessories from the brand.

Coca-Cola

One of the earliest innovators in giving its fans top NFT collaborations was Coca-Cola. Coca-Cola published a set of four NFTs in July 2021 to commemorate World Friendship Day. An array of animated, one-of-a-kind digital artworks provided multi-sensory experiences.

The collection included a Coca-Cola Friendship Card modelled after the original 1940s artwork and a “Coca-Cola Bubble Jacket Wearable” that could be used in Decentraland. Investors were able to exchange these NFTs on online marketplaces.

A number of holiday-themed virtual collection snow globes with falling snow and the familiar Coke polar bears were included in a blind box offering as Coca-Cola experimented with NFT drops and limited editions.

Louis Vuitton

On August 10th, 2021, one of the largest global fashion brands known as “LV” joined the NFT hype and introduced to the world one of the top NFT collaborations in the fashion business.

This fashion company provided users with unique NFT wearables that enhanced their avatars’ personalities. Luxurious brand Louis Vuitton took part in the metaverse boom by releasing a 30-piece NFT collection for its own game in celebration of 200 years of commitment to fashion.

In “Louis the Game,” players take part in an adventure with Vivienne, the brand’s icon. Through this game, you can dive back into Louis Vuitton’s past, exploring various city streets and more.

McDonald’s

To celebrate the fast-food chain’s iconic sandwich’s return to its menu in November 2021, a 10-piece limited edition run of the McRib NFT was created.

At the time, McDonald’s released several NFTs as a part of a digital collection of collectible artwork showcasing the sandwich. However, only participants who retweeted the brand’s invitation could access the collection of 10 distinct McRib NFTs.

McDonald’s has revealed ambitions to provide meal delivery services inside the metaverse by filing trademark applications. This American fast-food giant submitted ten brand applications, announcing its intentions to open a virtual restaurant selling items and providing home delivery services.

At the beginning of June 2022, Meta said that McDonald’s would start using its workplace product for its employees in several international regions, including corporate and restaurant staff.

National Basketball Association (NBA)

This project is considered the top NFT collaboration in the world of sport. This collaboration arose as a result of the greatest basketball league’s project called the “NBA Top Shot.”

It is a modern online marketplace of licensed digital collectables to broaden the NBA’s appeal to global audiences and shift its emphasis toward a more digital and direct-to-consumer approach. Fans can buy scenes from their favourite teams, players, or games. One of the sports’ oldest methods of making extra money is trading collectable cards. Now, that is available in digital form, thanks to NFTs.

Launch a Crypto Business

Meta (ex-Facebook)

Facebook became Meta Platforms in 202, which indicates they want to be involved in developing their own metaverse. They plan to achieve this by using their current ownership of the VR hardware business, Oculus.

According to Meta Platforms, fully immersive virtual reality experiences will shape how people engage online in the future. Truly immersive VR experiences, according to Mark Zuckerberg, will impact how people interact in the digital future.

He predicts that at least a billion people will join the Metaverse. It means that gear like VR headsets and other smart devices would be widely used.

Nike

Nike is among the most popular brands that not only has top NFT collaborations but is actively gearing up for a VR experience. In order to create virtual Nike footwear and apparel, Nike has applied for digital trademarks of its primary logos.

Additionally, Nike has developed “Nikeland” on the Roblox platform, where users can participate in sports competitions. The game’s wardrobe selection allows you to create your character and dress it up in Nike apparel, in which the character can then compete with other participants.

Microsoft

Microsoft, another tech giant, is concentrating on metaverse-optimising its present technology. Users may access VR using their smartphone or laptop instead of purchasing special gear. Microsoft also intends to include “Microsoft Teams” into the metaverse, enhancing the virtual meetings and remote employees’ experiences.

Samsung

Samsung, a major player in modern technology, is not avoiding the metaverse. Samsung opened its first store in the metaverse in Decentraland at the beginning of this year, and an estimated 120,000 people have visited Samsung’s digital shop since it opened.

“Samsung 837x” is a place where customers can go to check collections or complete quests. To provide a more engaging experience, Samsung updated 837x. Players may now create their own adventures and engage with other in-game characters.

The Walking Dead

Direct-to-consumer companies are not the only ones using the metaverse for audience expansion. Favourite series by many, The Walking Dead continues to provide content beyond the television show by creating a zombie apocalypse in The Sandbox metaverse.

A game based on the popular series was added thanks to a collaboration between The Sandbox and Skybound Entertainment. The Walking Dead video game debuted in the metaverse in July 2021. The game’s focus is on survival, with players having to scrounge for supplies and escape from zombies.

The Future of the Metaverse

Many businesses will be developing the infrastructure, technology, and applications that will drive the metaverse form of Web 3.0, which is predicted to revolutionise the IT industry.

However, as the virtual world promises to change how people buy products, travel to cities, and engage with enterprises and advertisements as consumers, it will also impact businesses beyond the tech sector, including trading platforms, DEXs, and other financial firms.

Launch Your Crypto Brokerage Now

Final Takeaways

As the metaverse and NFT landscape continue to evolve, brands that embrace these technologies early are securing a unique position in the future of digital engagement.

These collaborations demonstrate how global companies are using NFTs not just as marketing tools but as gateways to immersive, loyalty-driven experiences. With innovation accelerating and user adoption growing, we can expect even more ambitious and creative partnerships that blur the line between the physical and digital worlds.

Seize these opportunities by building your own crypto platform with us!

Learn More