What is MetaQuotes* White Label, and How to Use for Your Brokerage

One of the main aspects you must consider when building your brokerage firm is the trading software, which is the heart of your platform’s operation. It is the powerhouse of all trading charts, analytical tools and order execution models that your traders interact with.

Therefore, offering reliable trading software is essential. MetaQuotes* is an easy pick since it is one of the oldest investing system developers, having been in the market for decades. Here, you will find two alternatives: buying a full server license directly from MetaQuotes* or finding a MetaQuotes* white label provider offering a replica of the original software at a fraction of the price.

The answer is not as simple because several facets must be considered. Let’s explain them in more detail.

Understanding White Label Solutions

White labelling refers to providing ready-to-use platforms for a particular service provider. For example, a brokerage platform white label is a template system equipped with main functionalities pertaining to financial services. The business buying this solution can configure the system and features that best suit their needs.

White label development is done by technology and software developers who program and code various applications and programs for third-party companies, who buy these applications at a fixed price. Getting a ready system, also known as a turnkey solution, saves the time needed to build the entire system from scratch.

White label software providers build these solutions on the premise of renowned platforms or brands, such as trading software or payment gateway WL.

Understanding MetaQuotes*

MetaQuotes* was founded in Russia in 2000 as an online charting tool and analytical package for online FX brokerage platforms and financial traders. MetaQuotes* is the developer of MetaTrader*, the famous trading software used by the majority of brokerage firms.

In 2005, the company launched MetaTrader* 4, MT*4, as an independent trading system, offering direct market access and interaction with various financial instruments, charting options, technical analysis toolkits and strategy builders.

In 2010, MetaQuotes* released MT*5 as an updated version of its software, serving more market and tradeable securities. MetaTrader 5 expanded to stocks, commodities and cryptocurrencies, while the MT*4 Forex trading platform was focused on FX and CFD trading industry.

The New MetaQuotes* MetaTrader* Requirements

The increased market accessibility and the widespread use of digital platforms saw an uncontrolled increase in online brokers. This openness saw a massive increase in offshore online trading platforms, which is reportedly growing at a CAGR rate of 6.6% between 2024 and 2032.

Over the last couple of years, MetaQuotes* has tightened its requirements for issuing white label licenses, demanding brokers to have official licenses and conducting rigid corporate account verification to minimise fraud.

It used to take too long to verify the company’s registration number, financial history, active bank account, and address when issuing MetaQuote* licenses. Very recently, the company completely suspended issuing white labels of its software.

This made it more difficult for startups and businesses with limited budgets to launch their brokerage because they had to purchase the full server license directly from MetaQuotes* at increased fees.

What is a MetaQuotes* White Label?

A MetaQuotes* white label solution is a pre-built trading system mimicking the MetaTrader* software. Using an MT*4/MT*5 white label solution is a better option for new brokerage firms to get their hands on the most common tools that brokers and investors are familiar with to attract more users.

The broker can modify the MT*4 white label program to meet their traders’ needs, including the available markets, asset classes, traders’ rooms and payment methods. This allows businesses to provide a personalised service that can boost their income and facilitate their access to the market.

MetaQoutes* MT*4 vs White Label MT*4

White label development facilitates the trading system’s accessibility to more participants at lower costs. Buying a direct MetaQuote* license establishes a direct connection between the broker and the MT*4/MT*5 developer without an intermediary.

However, using MT*4 broker white label solutions is more affordable and makes maintaining the system more attainable, especially for startups that lack technical capabilities and budget. So, how to choose?

• Platform features: Acquiring the official server license from MetaQuote* offers brokers access to all the trading system’s features and functionalities, including back-office management, plug-ins, charting options, and more. On the other hand, the MT*4 full white label enables the broker to pick and choose the features they want, reducing the costs and setup process.
• Flexibility: a MetaQuotes* white label solution offers customisation for brokers to add preferred integrations, such as back-office CRM, payment gateway, payment automation and other selected services. Additionally, brokers can brand the white label MT*4/MT*5 software as their own to boost their business name and image.
• Cost: The official MT*4 server license price includes an upfront $100,000 payment, besides monthly fees and other maintenance and plug-in charges. However, MT*4 white label costs are much lower and vary widely according to the selected trading services.
• Maintenance: Choosing a MetaQuote* license requires the broker to bear the hosting and technical maintenance efforts and costs. However, a white label provider can offer hosting services, ongoing support and system updates to keep your platform up.

Benefits of MetaTrader* White Label

MT*5 and MT*4 white label solutions facilitated market accessibility for brokerage firms, allowing more businesses to capitalise on the rising trends in cryptocurrencies, gold prices, prop trading, copy trading and other profitable market opportunities. 

Here’s what you can expect from a MetaQuotes* white label.

Cost Advantage

The first and foremost advantage of MetaTrader* WL is the reduced costs of MT*4/MT*5 turnkey solutions. White label providers set a fixed fee for the selected trading system or a monthly payment that costs ten times less than the MetaQuotes* license.

Brokers can alternate these fees according to their investment services and coverage. They can also choose between providers offering different price policies that accommodate limited budgets.

On the other hand, the full server license price can start from $100,000, besides other maintenance, add-ons, and monthly fees, which can raise the cost to $250,000. Most brokerage startups cannot afford this price tag, making it extremely challenging to join the market.

Flexibility

The official license lacks customisation and requires the broker to work with what is available. This might limit the operator from adding their specific integrations, such as trading strategy copiers, algorithmic trading, CRM, payment processing services and other capabilities.

MetaQuote* white labels are highly flexible and client-oriented. The turnkey solution offers the core functionality of the trading software, while brokers can fine-tune it with selected features, such as charting tools, automated trading strategies, indicators and plug-ins their traders need.

The official license cost requires a significant one-time payment, while white label solutions implement monthly charges that are more affordable.

Scalability

For new brokerage firms with a limited user base, the complete MetaQuote* license offers a wide range of services and functions that startups might not use. As such, brokers will pay for services they do not currently need, increasing waste and worsening their liabilities-to-assets financial ratio.

An MT*4 white label solution allows brokers to start with tailored services, which can expand after a few months or years as the business thrives and expands its user base. This approach streamlines the broker’s operations and expenses.

Eventually, the broker can upscale and downscale their service offerings according to market conditions, boosting business longevity and stability.

Quick Market Entry

Getting a white label MT*4 solution is faster and more cost-effective than the full license or in-house development. Creating a trading system from scratch using internal resources takes more time for hiring, training and fine-tuning the software. Moreover, the testing and QA phase can prolong the launch.

Therefore, getting a pre-built MT*4/MT*5 solution is better because it involves a quicker onboarding process and rebranding that takes several days to prepare the platform for launch and capitalise on current market trends.

Customised Trading Tools

A Forex broker can customise the trader’s dashboard using MetaTrader* WL, which includes charts, analytical tools, and trade automation. They can configure free-to-use and subscription-based packages to create more revenue streams.

Brokers can keep up with market trends and update trading tools with auto-traders and trading bots to lure more investors to the platform.

Brand Growth

Integrating a trading turnkey solution allows the company to add their name and logo to the software, boosting the brand image and reputation. The same can be done using internally developed systems. 

However, a full MT*4 license inhibits this functionality, as they must keep the MetaQuotes* name on their trading system.

Delegated Technical Support

In-house software development requires the broker to host and maintain the system on internal or cloud servers, leading to additional costs. On the other hand, white label providers offer technical support and maintenance, ensuring maximum uptime and timely server updates.

MT*4 vs MT*5 White Label

The creation of MetaTrader* 4 was one of a kind, which is why many traders and brokers still use it today. MT*4 served the increasing interest in the Forex market, especially after the widespread Internet and online platforms.

MetaTrader* 5 arrived five years later, expanding the software’s capability to more markets and instruments, coping with the further improved online services and lower entry barriers to trading markets.

Let’s review the differences between MT*4 and MT*5 white label solutions.

• Asset classes: MetaTrader* 4 was founded in the rise of the Forex industry, which made the software focused on online currency trading, while MT*5 offers more securities in stocks, commodities, cryptos, futures and options.
• Built-in indicators: MT*4 comes with 30 built-in indicators, while MT*5 offers a slightly expanded range of 38 technical indicators and trading signals. Note that both platforms accept custom MetaTrader* plug-ins.
• Charting options: MetaTrader* 4 has 31 graphical analysis objects, including charting options and styles, while MT*5 offer 44 charting objects.
• Time-lapse: MetaTrader* 4 offers 9 timeframes for price charts, while MetaTrader* 5 expands the trader’s option to 21 timeframes.
• Hedging & Netting: MT*4 offers hedging only, while MT*5 incorporates the rising trends in hedging and netting for better risk management tools.
• Additional features: MetaTrader* 5 comes with advanced technical tools that aid traders, such as an economic calendar, immediate or cancel execution model, partial order filling and improved strategy testing platform.

MT*4 Broker White Label Solutions Costs

Before setting up your trading software integration, it is essential to understand the costs associated with MT*4 white label agreement. Ensure you go through the terms and conditions to avoid any loopholes and protect your business and customers’ interests. Here’s what you can expect to pay.

Initial Instalment Fess

This stage of solution initiation includes onboarding, determining your goals, and finding the needed features and functionalities. Most of your budget, which can range from $10,000 to $50,000, must be allocated to the solution setup. 

The initial setup fee depends on whether you want cross-platform functionality, mobile app development, multiple admin access, or other advanced features.

Typically, this package includes the training and onboarding process, including several meetings to ensure proper platform usage.

Recurring Payments

These are repeated monthly payments. The fee covers hosting, mobile version updates, liquidity and trading volume, and technical support.

The monthly fee depends on your chosen features, but you can expect anything between $1,000 and $3,000. However, you might need to account for some internal fees for hiring technical staff to administer the system.

Add-on Costs 

Other payments may arise if you add additional services, such as crypto payment processors, digital wallet integration, advanced security protection, KYC compliance providers, and AML protocols. 

Conclusion

MetaQuotes* white labels are ready-to-use trading solutions that simulate the most renowned trading software, MetaTrader*. 

These tools are developed by WL providers who utilise vast experience and capabilities to program and prepare pre-built applications and programs that can be customised effortlessly and offered to other businesses.

White label MT*4 and MT*5 systems are more affordable than acquiring the full license from MetaQuote*. However, the company recently stopped issuing WL licenses, which left brokerage firms with no choice but to get the official MT*4/MT*5 server license from MetaQuote*.